New Wells Fargo Brand Campaign Celebrates Diversity, Features LGBT Community

New Wells Fargo Brand Campaign Celebrates Diversity, Features LGBT Community

To celebrate how hard its customers work, Wells Fargo has launched a new brand campaign: “Working together to make a difference.” One of four television spots developed as part of the campaign, “Learning Sign Language,” represents Wells Fargo’s commitment and service to the LGBT community, which dates back over 25 years and continues to grow year after year.

Content from this campaign

LGBT Community Still Faces Hurdles to Homeownership
The American dream of owning a home, for many in the LGBT community, still appears to be just that — a dream. With Pride Month underway in June, housing industry professionals and several research reports suggest that LGBT individuals have lower homeownership rates than non-LGBT adults, still experience discrimination in home-buying, including documented instances of lower mortgage...
Jun 9, 2020 4:00 PM ET
The Ongoing Fight for LGBTQ Civil Rights
‘Viewpoints’ invites guest authors from outside of Wells Fargo to share an important perspective related to their work. Today, we welcome Christopher Rudisill, executive director of the Stonewall National Museum & Archives. With the recent gains made by the LGBTQ community in social acceptance and...
Jun 27, 2019 9:50 AM ET
The light at the ‘Center’ of LA’s LGBTQ community
As the U.S. marks the 50th anniversary of New York City’s Stonewall riots this June — and its role as a catalyst for the LGBTQ rights movement in America — it’s important to remember the significant place in LGBTQ history for another city located across the country: Los Angeles. In fact, nearly 20 years before...
Jun 26, 2019 10:00 AM ET
A Lifeline for LGBTQ Youth in Crisis
Our story began in 1998, when HBO aired the Academy Award-winning short film “Trevor.” Introduced by Ellen DeGeneres, the film was broadcast alongside the launch of TrevorLifeline, the world’s first 24/7 national lifeline supporting LGBTQ — lesbian, gay, bisexual, transgender, queer, and questioning — young people in need of crisis intervention. The first calls were answered that night....
Jun 24, 2019 9:00 AM ET
National Urban League: Dedicated to Economic Empowerment
‘Viewpoints’ invites guest authors from outside of Wells Fargo to share an important perspective related to their work. Today, we welcome Marc H. Morial, president and CEO of the National Urban League. Four years after the passage of the Civil Rights Act — and just two weeks before his assassination — Martin Luther...
Mar 21, 2019 10:00 AM ET

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