New Wells Fargo Brand Campaign Celebrates Diversity, Features LGBT Community

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New Wells Fargo Brand Campaign Celebrates Diversity, Features LGBT Community

To celebrate how hard its customers work, Wells Fargo has launched a new brand campaign: “Working together to make a difference.” One of four television spots developed as part of the campaign, “Learning Sign Language,” represents Wells Fargo’s commitment and service to the LGBT community, which dates back over 25 years and continues to grow year after year.

Content from this campaign

National Urban League: Dedicated to Economic Empowerment
‘Viewpoints’ invites guest authors from outside of Wells Fargo to share an important perspective related to their work. Today, we welcome Marc H. Morial, president and CEO of the National Urban League. Four years after the passage of the Civil Rights Act — and just two weeks before his assassination — Martin Luther...
Mar 21, 2019 10:00 AM ET
Bringing a Community, and Country, Together Through Art
Lexington, Kentucky, was once one of the largest slave auction sites in the U.S. Today, the same site where African American men, women, and children were once sold as property is telling a different story, thanks to the civic art project “I Was Here.” Watch the video at...
Dec 13, 2018 12:30 PM ET
Overcoming Our Barriers to Find Peace and Purpose
‘Viewpoints’ invites guest authors from outside of Wells Fargo to share an important perspective related to their work. Today, we welcome Erik Weihenmayer, the first blind climber in history to reach the summit of the world’s highest mountain, Mount Everest, and the co-founder and board vice president of No Barriers USA...
Oct 12, 2018 1:30 PM ET
Diversity Best Practices: Wells Fargo’s D&I Champions Recognition Program
The Wells Fargo D&I Champions Recognition Program was established 10 years ago as a way to recognize team members for the work that they were doing to further the diversity and inclusion agenda at Wells Fargo. Since then, it has grown to recognize six individuals and six groups annually, receiving as many as 250 nominations in a single year. The D&I Champions Recognition Program has...
Aug 7, 2018 1:00 PM ET
‘Breaking Down Barriers’ With Braille
In his work with blind and visually impaired people in Utah, Everette Bacon has noticed something. As some young adults decide it is time to start their careers or attend college, they suddenly realize they are not prepared. In fact, they might be functionally illiterate. “A lot of kids that have low vision and even blindness aren’t able to get Braille...
Jul 25, 2018 2:30 PM ET

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