If you're not measuring the impact of your corporate giving you're missing an opportunity to demonstrate the difference you're making with your CSR program. If tracking your impact sounds like one more thing to add to your very long to-do list, think again. It's much easier than it might sound and can pay huge dividends when it comes to engaging with stakeholders. Periodically Versaic will share tips and stories about how companies are measuring their impact and taking their CSR programs to the next level.
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Responsible Business & Employee Engagement
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Dear Andy: We have a Corporate Giving Program but our process is totally manual (about 16 different spreadsheets, hundreds of emails) and things are falling through the cracks. I want to move to something automated but am nervous about the transition and losing critical data. What do you recommend to make the transition easier? - Trapped Under Paperwork
Since 2009, Global Citizenship has been a cornerstone of Starwood’s business strategy. Global Citizenship provides Starwood’s guests, customers, communities, owners, and associates a better way to experience the world.
Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development. She is a worldwide board member of Ogilvy Public Relations.
From banking clients, M&T, Citi, and Fifth Third to Highmark and Dr. Pepper Snapple...check out some of our client's philanthropic stories below. We hope their good work will inspire you in your quest for making an impact in your community!
If you keep up with Sustainability Thought Leadership, you likely follow Andrea Learned (@AndreaLearned) on Twitter or have read her articles in the Huffington Post.
While I may not have anticipated that an article written by a design ethicist and magician would be relevant to the corporate philanthropy software business, the lessons are certainly there.
If you attended the CECP Summit last month you had the chance to hear from serial connector, cause marketer, and corporate responsibility expert Susan McPherson. We are pumped to have the opportunity to interview her for the Versaic Blog as well.
A strong corporate philanthropy program can pay big dividends in terms of community and brand awareness, customer loyalty and employee engagement. If...
