Environment: Building a More Sustainable Future

Environment: Building a More Sustainable Future

For Bacardi, environmental sustainability is good business – an approach that dates to the very beginning of the company more than 157 years ago. When Bacardi founder Don Facundo Bacardí Massó started his business in 1862, he accepted the Spanish government’s challenge to reduce surplus amounts of molasses in Cuba, leading to the crafting of BACARDÍ® rum. Repurposing old whisky barrels to age his rum was also part of his original plan, a practice still in use today. Our environmental sustainability commitment has grown over seven generations and our vision is to be the world's most environmentally responsible spirits company. Our focus areas for building a more sustainable future include water, climate change, and waste. As the first global spirits company to pledge against single-use plastic straws in March 2016, we continue our efforts to find more ways to remove non-essential, non-recyclable single-use plastic waste and are currently reviewing opportunities across our supply chain.

Click here to learn more about Bacardi environmental sustainability initiatives.

Join the conversation on Twitter: @BacardiLimited #BacardiSpirit #thefuturedoesntsuck

Content from this campaign

Lisa Pfenning of Bacardí Talks About the Brand’s Heritage and History
BACARDÍ is one of the most iconic spirits brands in the world. The rum house has been around for more than 150 years, and it continues to push innovation with each passing decade. To learn more about how BACARDÍ celebrates its heritage and history, we chatted with Lisa Pfenning, the Vice...
Nov 15, 2019 4:25 PM ET
6 Things Brands Should Consider on Sustainability
By Georganna Simpson Michael Horn, chief data officer at Huge was speaking at a Campaign-Huge hosted dinner discussion for senior marketers in Orlando, Florida. The conversation explored how marketers can be champions for more sustainability practices, and was chaired by Campaign US editor Lindsay Stein. Huge has carried out consumer...
Oct 9, 2019 9:45 AM ET
ANGEL'S ENVY® Calls on Fans to Help Meet Increased Goal of Planting 30,000 White Oak Trees Through 6th Annual "Toast the Trees" Initiative
In celebration of National Bourbon Heritage Month, ANGEL'S ENVY will plant one white oak tree for each photo of an ANGEL'S ENVY drink or bottle posted on Instagram, Facebook or Twitter that is accompanied by the hashtag #ToastTheTrees ANGEL'S ENVY is increasing its goal to 30,000 hashtags for a total of 30,000 new white oak trees planted
Sep 16, 2019 10:05 AM ET
How Brands From Bacardi to Salesforce Are Tackling Event Food Waste
By Kait Shea If you’ve been handed a metal straw at an event over the last few years, chances are, the practice was inspired by Bacardi, which in 2016 became the first global spirits company to pledge to eliminate single...
Aug 26, 2019 1:35 PM ET
Bacardi Canada Recognized for Environmental Commitment
Setting the bar for environmentally sustainability is a part of the DNA of family-owned Bacardi. This Bacardi team in Canada was once again celebrated for its efforts to building a more sustainable future with an Elsie Award from the Liquor Control Board of Ontario (LCBO). The annual awards are presented to beverage alcohol suppliers and agents that demonstrate innovation, creativity and...
Aug 12, 2019 10:30 AM ET

Pages