2014 Cone Communications Recycling in the Home Survey

Nearly three-quarters (72%) of consumers consistently recycle in the home, but despite a genuine concern for the environment, only about half do so in rooms beyond the kitchen. According to the 2014 Cone Communications Recycling in the Home Survey, in partnership with the Johnson & Johnson Family of Consumer Companies as part of its Care To Recycle program, there are several key barriers to expanding recycling in the home, including the lack of room-specific recycling bins and clear product labeling.

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Program Incentivizes Recycling with Free Coffee and Yoga
Although the concept of recycling is nothing new to Americans, the U.S. recycling rate still hovers around 34 percent. And even with numerous campaigns to encourage Americans to recycle – from clearer labels to efforts to make recycling hip – the issue still plagues companies and consumers alike. Yet, according to the 2014 Cone Communications Recycling in the Home Survey, the top motivator to get people to the bin is through earning rewards, money or incentives. Now, one initiative in the Netherlands does just that – incentivizing individuals to recycle by providing free cups of coffee or discounts on yoga classes.

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Whirlpool Goes Big on Packaging Recycling
Although Americans have been recycling for decades, the U.S. recycling rate still hovers around 34 percent. Companies, government agencies and nonprofits have all done their part to educate consumers, but there's still work to be done. In fact, 28 percent of Americans say they'll only recycle items they already know are recyclable and just one in five will do additional research to find out whether or not an item is recyclable if it is not clearly labeled. Now, one appliance company is leading the charge in its industry, ensuring consumers can easily identify what can be recycled from its packaging with an easy-to-understand label.

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ElastiGirl and Other Inspirations: Q&A with J&J's Paulette Frank

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FREE WEBINAR: 2014 Cone Communications Recycling in the Home Survey

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Recycling in the Home – What Will it Take To Get Americans to Think Beyond the Garbage Can?

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New Recycling Study Shows Lack Of Bins Is No. 1 Barrier To Recycling In The Home

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