CSR Benefits for Business: A Brief Summary - The Minute

CSR Benefits for Business: A Brief Summary - The Minute

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Why having a #CSR strategy is good business in today's #CSRMinute- http://3bl.me/dvh4rs via @3BLMedia

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Monday, July 28, 2014 - 4:00pm


CONTENT: Multimedia with summary

Today’s conventional wisdom says that having a corporate social responsibility strategy benefits business. It might be time to take a minute to re-cap just how. According to a new report by Working Wardrobes, a nonprofit that provides career and life skills, those benefits are several and major.

First, there’s the positive reputation and increased brand awareness that comes with supporting practices that include social and environmental impacts, and community involvement. Then there’s the improved recruitment, retention, and overall productivity of employees at companies that offer an in-depth CSR commitment as part of their employee engagement strategy. Finally, there’s the bottom line: increased sales and enhanced revenue through marketing to consumers looking for products and services delivered by good business practices.

How best to access these benefits? Through partnerships with nonprofits, says Daniel McQuaid, President and CEO of OneOC, an organization that accelerates nonprofit success through volunteer, training, consulting, and business services. Says McQuaid, “Joining forces with a nonprofit organization is a great way to give back to the community, and finding a like-minded organization that aligns with the company’s mission, goals, or business interests enhances a CSR Strategy.”

I’m John Howell for 3BL Media.

Video Source: CSR Benefits for Business: A Brief Summary