Build Sustainability Leadership in Your Business

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jul 30, 2010 9:50 AM ET

Taiga Company Blog

We all know that executive management plays a critical role in a company’s success.  While management is ultimately responsible for creating corporate direction, business sustainability minded executives now realize that their stakeholders have an equally important leadership role to play.

The new business environment presents a unique opportunity to increase company returns through a more proactive and response business model.  Today’s businesses are surrounded by an evolving set of market conditions and sustainable consumer expectations.  For some, the traditional top-down leadership models of the past just may not be the right fit.   Recognizing this shift, many companies are seeking to refine their business sustainability strategies, improve internal and external communication, and bring cohesiveness to their organization by promoting greater employee engagement

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Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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