Bee Healthy: Protecting Our VIPs (Very Important Pollinators)

Bee Healthy: Protecting Our VIPs (Very Important Pollinators)

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Bee Healthy: Protecting Our VIPs (Very Important Pollinators)
Monday, November 3, 2014 - 8:45am

CAMPAIGN: Clorox's CR Matters Blog


​Patrice Sherman and John Cogswell contributed to this post.

Some 15,000 new worker bees have swarmed the Burt’s Bees® office.

Literally. The Burt’s Bees® team has installed the largest observation beehive in North Carolina in the wall of its Durham lobby. Glass observation panels make life inside the six-foot by two-foot hive life visible to those visiting the offices and people passing by outside.

The hive is the result of a partnership with Bee Downtown, a Durham nonprofit focused on honeybee education and urban beekeeping. Custom-made for the space by North Carolina beekeeper Bill Thering, the glass panels are made of quarter-inch thick, impact-resistant safety glass, and the hive can be safely handled through a system of modules and internal gates.

This kind of large observation hive is an opportunity to educate the million+ annual visitors to the area about bees and their importance to human and environmental health. Bees pollinate one-third of all the foods we eat, and their steep population declines over the past several years is a serious concern.

In 2007, Burt's Bees established The Greater Good Foundation, to further its mission of responsible environmental stewardship and support projects and research at the intersection of bee and human health.

Read more: Clorox CR Matters blog

CATEGORY: Environment