Annual Reports - Love them or...?
By: Nandika Madgavkar
Every public relations officer at some point or the other works on developing an Annual Report, and we all know about the inordinate time, energy and angst that goes into publishing one!
This year, MetLife Foundation decided to tackle its Annual Report with a slightly different approach...yes, we were going to highlight our successes but we were also going to take an industry-wide look at the issue we are focused on - financial inclusion. So, we developed an Opportunity and a Challenge prespective. We also used the center-spread to lay out our "infographic" approach to financial inclusion - a first for us. Bright colors, interesting design elements, imagery - its all in there!
It takes a village...and this did too, but we were fortunate to have the very talented Anne Folan work with us from conception to delivery. I hope you enjoy reading the Report, and do let me know what you think.
Link to Report: https://www.metlife.com/assets/cao/foundation/MetLife-Foundation-2014-Report.pdf
Video Link: http://www.wsj.com/ad/article/mlf-dispatch-from-india-with-small-loans-big-impact
Nandika Madgavkar is Assistant Vice President for Corporate Responsibility at MetLife.
