3BL Blog

A mom’s decision to skip plates, forks and napkins as she serves giant slices of cake to a houseful of kids is a messy affair – and the setup for a powerful commercial created by the natural cleaner manufacturer Seventh Generation.

CMO Joey Bergstein screened the spot during Cause Marketing Forum, saying iconic brands like Ben & Jerry’s and Chipotle earned their status because “they are out to change the world.”

“We’re moving from educating people to inspiring people,” Bergstein said, adding that commercials produced by Seventh Generation have moved from citing statistics...

David Hessekiel joked that he fears for the safety of a media executive who presented at the Cause Marketing Forum after it was revealed that $54 million in free ad buys had been committed to a single charity partner.

Richard Hartell, president of strategy for MediaVest USA, had just shared details of a partnership the Publicis-owned media buying giant had struck with Share Our Strength to combat childhood hunger.

The size of...

Jaded New Yorkers bemoan the prevalence of Starbucks and Chase branches, which often replace quirky, locally owned businesses as rent for retail space escalates.

One city councilwoman, Jessica Lappin, even campaigned on ending “duanereadification,” calling out the drug store chain that seems to be on every corner in Manhattan.

Despite the perception that chain retailers somehow chip away at the fabric of life for urban dwellers, a New York Times...

As many of you may know, I attended the Social Media Tools Summit on May 12^th, if not, check out my earlier blog post. I was excited to attend this event as I am a pretty big social media nerd and clients are constantly asking me about the tools that are out there and the value that they bring. I couldn’t miss the opportunity to attend, as here at 3BL Media, we know that CSR and sustainability stories are destined...