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3BL Blog

Five “Keys” to Unlock a Successful Sustainability Program - Key 1: Alignment with your Core Business Model

Part 4 in the blog series The New PR

Successful businesses are adept at determining market changes, trends and expectations. They cannot be in such a rush to embrace the “new” trend that they abandon their fundamental and core purposes.

For any program to be valuable to a business, it must further the goals of that company. Businesses must therefore be prudent when it comes to sustainability efforts, and not rush headlong into activities or partnerships that are not aligned with...

  • Read more about Five “Keys” to Unlock a Successful Sustainability Program - Key 1: Alignment with your Core Business Model
  • John Friedman's blog

MBAs Without Borders: Experience In Emerging Markets Gives Graduates An Edge

"Without question, I'm far more likely to hire MBA graduates who have had management consulting experience in emerging markets over graduates who have not," said Amit Sinha, Head of Database and Technology Marketing at SAP.

As an employer who hires graduates from many MBA programs, Sinha himself took advantage of the International Business Development program when he was a graduate student himself several years ago at the Haas School of Business at the University of California Berkeley.

"Graduates who have worked on...

  • Read more about MBAs Without Borders: Experience In Emerging Markets Gives Graduates An Edge
  • Alice Korngold's blog

Five “Keys” to Unlock a Successful Sustainability Program

Part 3 in the blog series The New PR

The measure of success is not how well your business model supports sustainability objectives but rather how well your sustainability efforts support – and define - your business model.

The five “keys” that I have developed over the last fifteen years and have been teaching for about a decade are those elements that I believe are necessary to build a unlock the full potential of...

  • Read more about Five “Keys” to Unlock a Successful Sustainability Program
  • John Friedman's blog

United Way Worldwide Restructures, With A Focus On Global Reach And Getting Involved

"Business strategy and social impact are a powerful combination, especially when companies fully align and integrate the two," says Barry Salzberg, the newly named chairman of the board of United Way Worldwide (UWW) and global chief executive officer at Deloitte Touche Tohmatsu Limited (DTTL).

If you’re as surprised as I was to hear United Way described as a global NGO, this is actually recent and big news. In...

  • Read more about United Way Worldwide Restructures, With A Focus On Global Reach And Getting Involved
  • Alice Korngold's blog

Evolution becomes Revolution: The Changing Role of Professional Communicators and ‘The New PR’

Part 2 in the blog series The New PR

The changing information needs of both stakeholders and companies are redefining the role of corporate communications departments and professionals including community, investor, government, and employee relations. Companies are recognizing that increasingly savvy – some would say cynical – audiences are becoming more and more discerning about messages that corporations are sharing.

Using the internet as simply another...

  • Read more about Evolution becomes Revolution: The Changing Role of Professional Communicators and ‘The New PR’
  • John Friedman's blog

Nonprofit Boards: Take Heed of the Lessons of the University of Virginia

There continues to be upheaval emanating from the board rooms of major nonprofit institutions, including The Susan G. Komen Breast Cancer Foundation, Penn State, and the University of Virginia. The facts will emerge over time as various perspectives are shared and evidence is revealed and examined. In the meantime, boards must realize that bad practices of old are no longer tolerated in this era where very little can be hidden from the public eye.

In a world where public and private organizations are held accountable for their decisions and the ramifications for the people they...

  • Read more about Nonprofit Boards: Take Heed of the Lessons of the University of Virginia
  • Alice Korngold's blog

The Connection Between Sustainability and Communications: An Introduction

Part 1 in the blog series The New PR

The role of communications professional has dramatically and irrevocably changed in recently years. The instant-information age has not only changed the ways in which information is shared, it has exponentially increased the amount of information that people both need and receive.  In media relations the news cycle has expanded to 24 hours; and the increasing prevalence and importance of non-traditional social media (and the increasing influence of bloggers...

  • Read more about The Connection Between Sustainability and Communications: An Introduction
  • John Friedman's blog

Increased Support For Small And Growing Businesses Helps Advance Emerging-Market Prosperity

“We will have achieved success when people at the ‘base of the pyramid’ have access to quality products at competitive prices,” said Alvaro Rodriguez Arregui, managing partner at IGNIA, an impact-investing venture capital firm based in Monterrey, Mexico. "When so many entrepreneurs see thriving companies in emerging countries that they set up competing enterprises, thereby creating entire...

  • Read more about Increased Support For Small And Growing Businesses Helps Advance Emerging-Market Prosperity
  • Alice Korngold's blog

Communicating for Social Impact: Lessons from the Gates Foundation and Google Creative Labs

Recently, I interviewed Tom Scott, Director of Global Brand and Innovation at the Bill and Melinda Gates Foundation, and Aaron Koblin, Creative Director of the Data Arts Team at Google Creative Lab, on Grand Challenges Explorations: Aid is Working. Tell the World—a competition to find groundbreaking ways to...

  • Read more about Communicating for Social Impact: Lessons from the Gates Foundation and Google Creative Labs
  • Rahim Kanani's blog

A Lesson in Ethics From the Olympic Games

We each have our own favorite memories from the Olympic Games -- whether it be Jessie Owens demonstrating the absurdity of Adolf Hitler's racist notions, gymnast Nadia Comaneci's perfect "10"s, Kerri Strugg's valiant vault on a sprained ankle to win gold or Michael Phelps' eight gold medals. This summer the world can once again look forward to breathtaking athleticism and triumphant and emotional moments that can only come from the collective shared global experience that are the ...

  • Read more about A Lesson in Ethics From the Olympic Games
  • John Friedman's blog

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