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3BL Blog

Sustainability Reporting 101 - Part 5: Five Ways to Build Your Sustainability Report Team

In order to build a good corporate sustainability report (CSR), it is important to have a solid team in place. The steps to recruit and motivate that team, however, are not unique to sustainability. Solid project management, expert networking and persuasive leadership are among the key business skills needed to guide your team in delivering a world-class report.

Once you have identified the key experts needed for your ...

  • Read more about Sustainability Reporting 101 - Part 5: Five Ways to Build Your Sustainability Report Team
  • Emotive Brand's blog

The Complicating Factors

Part 12 in the series "The New PR"

Lack of Consensus on Standards

Globally there is no consensus on what social responsibility is, or how it can be defined across cultures and nationalities. For example, there are those that believe that the obligation exists to give back once a certain level of financial success has been attained. Others believe that true social responsibility is a pathway to success. In the US, a...

  • Read more about The Complicating Factors
  • John Friedman's blog

Sustainability Reporting 101 - Part 4: Five Company Experts You Need for a Good Sustainability Report

Producing a corporate sustainability report (CSR) is a team sport. The stronger the team is, the stronger the report will be. Each player needs to bring specific expertise that is complementary to the team as a whole. So, it is important to recruit and rally the key experts that can deliver what you need to make the company’s report a success. Choose carefully and look for people who already demonstrate some passion about sustainability.

In most organizations, there are one or two departments that lead the sustainability report. Thosefunctions will likely be a reflection...

  • Read more about Sustainability Reporting 101 - Part 4: Five Company Experts You Need for a Good Sustainability Report
  • Emotive Brand's blog

The Forces Encouraging Sustainability as a Business Model

Part 11 in the series "The New PR"

Globalization

One hundred years after the first powered flight, the oceans are no longer impenetrable barriers that keep people, ideas and information apart. 

Today people travel more than ever before, and corporations often outsource products and send workers to new locales. This leads to exposure of both companies and individuals to differing practices and societal norms. This...

  • Read more about The Forces Encouraging Sustainability as a Business Model
  • John Friedman's blog

Sustainability Reporting 101 - Part 3: Five Key Elements of a Good Sustainability Report

Not all corporate sustainability reports (CSRs) are created equal. Some reports areglossy marketing brochures that lack substantive data. Others are so data focused that reading them requires a strong cup of coffee to resist boredom-induced sleep. The best reports provide a balance of accessible, engaging text and comprehensive, material data presented in a well-designed format. It is both art and science.

But what are the elements that go into making a good report? Which reports should you look to for inspiration? A good place to start is the list of...

  • Read more about Sustainability Reporting 101 - Part 3: Five Key Elements of a Good Sustainability Report
  • Emotive Brand's blog

Clinton Global Initiative's New Theme, "Designing For Impact," Emphasizes Action

 

For the first time in its 8-year history, the Clinton Global Initiative (CGI) has assigned a theme to its Annual Meeting--"Design for Impact"--to remind participants that the goal of the organization is action, not simply ideas.

"When the history of CGI is written, it won’t be about the meetings, it will be about the impact of the commitments,” says ...

  • Read more about Clinton Global Initiative's New Theme, "Designing For Impact," Emphasizes Action
  • Alice Korngold's blog

Maximum City: Engaging Youth in Urban Sustainability

Last month, I had the opportunity – and the privilege – to participate in the Maximum City program in Toronto.  This program is the brainchild of Josh Fullan, a high school humanities and languages teacher at the University of Toronto Schools, my alma mater.  Last year, Josh ran a pilot...

  • Read more about Maximum City: Engaging Youth in Urban Sustainability
  • Celesa Horvath's blog

Business Benefits of Sustainability

Part 10 in the series "The New PR"

For anyone to accept the premise that social responsibility is a business strategy, we must be able to define and quantify the business benefits that can be derived from adopting this model. This is so that success can be measured, just as with any business strategy. ...

  • Read more about Business Benefits of Sustainability
  • John Friedman's blog

Sustainability Reporting 101 - Part 2: Five Ways to Prepare Your Organization for Sustainability Reporting

First things first. Before setting pen to paper or fingers to keyboard to write outlines or strategies or any text at all, there are a few important steps that will help build the foundation for a qualitycorporate sustainability report (CSR).

Most people won’t see the report’s foundation. But, just because you can’t see it, doesn’t make it any less important. Any builder (or homeowner with a leaky basement) will tell you how critical it is to have a solid foundation. Any shortcuts in laying the groundwork will impact the quality of the end product in the construction of...

  • Read more about Sustainability Reporting 101 - Part 2: Five Ways to Prepare Your Organization for Sustainability Reporting
  • Emotive Brand's blog

Sustainability as a Business Strategy

Part 9 in the series "The New PR"

In addition to the obvious impacts on the environment, business is a powerful force for driving social as well as economic gains. This can be seen from the benefits that generations have come to take for granted in industrialized nations. For millions of people around the world, capitalism has been a force for economic and social advancement. People are living longer, healthier lives and enjoying the...

  • Read more about Sustainability as a Business Strategy
  • John Friedman's blog

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