3BL Blog

Today on CauseTalk Radio, Megan and I talk to David J. Neff, an author and consultant, about the thing we've all heard of, but know nothing about: Bitcoin.

The author of a recent report on the disruptive impact of digital currency, David makes the case for Bitcoin. What should nonprofits know about Bitcoin and its potential impact? What are...

By Alex Panagiotopoulos

Hack your hospital marketing

Imagine if buying a book from Amazon required you to first visit Amazon.com, followed by a phone call to arrange a meeting to pick up and pay for the book, followed by a visit to a separate website to get suggestions on other books and provide a review of the book and transaction. It sounds ridiculous. Fortunately for us, Amazon.com has taken great care to create a single, consistent digital experience on one website from start to finish.

It’s a different story in the healthcare space. For years,...

Zoe Dunn, principal of Hale Advisors, says that Pharma companies can find better ways to communicate with nurse practitioners and physicians assistants. “These important healthcare professionals receive very little time and energy from the pharmaceutical industry, yet they are prescribers in most states and of most medication, and more often than not, spend much more time with patients than doctors,” says Dunn. “They need patient education materials, updates on research and insights, and a voice in achieving better health outcomes. We need to hear from them as well. Pharma needs to find...

By Zoe Dunn

Well, it’s been a disappointing conclusion to the year from a Pharma perspective: Plan B doesn’t work if you weigh more than 175 pounds, lowering LDL isn’t as effective as we thought, and the FDA is coming down on 23 & Me, shuttering it until it completes a medical device application. What all this says to me is that with innovation comes risk: risk that you might not succeed, and risk that raising the bar might increase your level of scrutiny. It doesn’t rain on my parade, though – we keep pushing for innovation at every turn.

Where will we net out for 2014...