3BL Blog

There was an interesting post by Michael I. Norton and Jill Avery, Making Charity Pay, in the Harvard Business Review.  Certainly worth a read. What really started me thinking was the first sentence in the last paragraph, “Third, conduct careful experiments.”

Cause Marketing is on the rise and I would say rightly so.  In addition to being a source of revenue for the partner NGO, studies, such as the...

Many people are confused as to what sustainability means and how it applies to business.  To some, they hear sustainability and it means renewable energy to them.  To others it may mean organic farming practices; however, to another person, sustainability  might mean energy efficiency or responsible purchasing in a supply chain.

Social media engagement offers the opportunity to define and...

Should corporate executives consider broadening their response to the Ebola outbreak in Western Africa? If so, when? Wait. Before you answer these questions, here are some thoughts you may want to consider before making a decision. 
 
Chronic and episodic humanitarian disasters are approached differently, yet the scope and long term affects can be far greater with the former. A chronic humanitarian situation is a protracted crisis where conditions which persist over a period of time lead to ongoing suffering. An episodic crisis happens within a defined shorter period. As a frame...

Corporate executives struggle with this question, and rightly so.  This question requires quantitative analysis of the degree to which social and environmental actions taken by a company improves measurable factors that positively benefit the enterprise.

There are countless qualitative examples of the positive role CSR...