3BL Blog

The Brand for a Transformation

We’ve blogged here about something called integrated reporting, which would merge financial reporting (which public corporations are already required to do) with sustainability reporting (which only some companies do).

What we’ve missed – until now – is the need to brand this transformation.

Integrated reporting is a transformation for a whole bunch of interrelated reasons. First, financial reporting is mandatory and highly...

Dragons Den Winner Inspired to Launch CRM Partnership With CLIC Sargent by Eight Year Old with Cancer

ETHICAL GOODS

Content&Calm, the award-winning children’s travel product brand has announced a three-year partnership with CLIC Sargent, the UK’s leading cancer charity for children and young people in an innovative cause-related marketing partnership masterminded by Ethical Goods.

Solvej Biddle, CEO of Content&Calm, was inspired to choose CLIC Sargent from a selection of charities after meeting eight-year old Joseph Piggott, who won a competition run by Content&Calm in 2012 to...

Hale Advisors Applies Client Approach to Help Address Domestic Violence

By Nancy Meyer

When Beth Bengtson and Zoe Dunn signed on Hale Advisors to sponsor a local One Billion Rising event in February 2013 to raise awareness and end violence against women, little did they know just how much their services would be needed.

Because Hale Advisors is a women-owned business, Beth and Zoe believe the company has a responsibility to empower women. They honor this commitment by not only donating 1% of company gross revenues each year to a local and an international charity, but also by putting those dollars to work for positive change.

Their vision...

Video: The Vital Role of Activist Groups

Bill Shireman explains to Nick Aster, the founder of Triple Pundit, the role that activist groups have in putting a spotlight on issues that might not get enough attention. The activist and the business community often get stuck in the conflict and can't see any common ground....

Content is King. Or is it the Oxford Comma?

Quick Tip: Law of Diminishing Returns: Titles
Search sites will cut off your title after 65 characters. Use your subtitle to finish your thought. Don’t let your point get lost in the ellipse […].

Include All Elements for the Furthest Reach
Social Media is Key: 3BL Media’s social media distribution network achieves over 40 million impressions per month, so researching and crafting your “Tweet Me” can be crucial to capturing CSR-minded readers. Customize your Tweet Me statement to include your handle and relevant...

Reflections from Digital Pharma West

By Zoe Dunn

What a great conference – some of the most consistently thoughtful content I have seen in one place in a long time. There was so much great content that it made for very long days (I believe our brains shut down after a while, which is a shame).

So my only input for the organizers – schedule fewer sessions and allow more time for engaging with the speakers. But engage we did anyway – the discussions were excellent, especially around...

Hale Advisors Celebrates Two-Year Anniversary as Strategic Healthcare Marketers

Hale Advisors recently marked our two-year
anniversary as a women-owned and operated healthcare marketing and communications consultancy.

At a celebratory luncheon with team members, company founders Beth Bengtson and Zoe Dunn attributed Hale Advisors’ steady growth to our focus on evolving a values-driven business through healthy practices for all our team members, our families, and our communities – clients, local charities, and women throughout the world.

We’ve set a steady course for growth as we evolve the client/...

Crowdfunding for Social Good

Zach Braff is doing it. Veronica Mars fans are doing it. Should your nonprofit be using a crowdfunding site like Kickstarter or IndieGoGo to raise money? Maybe…

I had my own brush with crowdfunding when I worked on a nonprofit

...

Renewables Policy: "EU can learn from the US"

Leading environment journalist, Sonja van Renssen, is joined by Richard Cowart, Director of the European programmes at the Regulatory Assistance Project (RAP), to discuss renewables policy.

Havas Media Publishes its Meaningful Brands Index 2013

The global communications network Havas Media has just published its Meaningful Brands Index for 2013. The Index is part of Havas Media’s wider programme, Meaningful Brands, which sees social capital as the key to top market performance

The index seeks to “create shared value for brands and communities” and analyse the “connections brands have with our quality of life and wellbeing.” According to Havas, the emphasis on consumer connection plays out in the numbers: their Meaningful Brands outperform the stock market by 120%.

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3BL Blog

The Brand for a Transformation

Dragons Den Winner Inspired to Launch CRM Partnership With CLIC Sargent by Eight Year Old with Cancer

Hale Advisors Applies Client Approach to Help Address Domestic Violence

Video: The Vital Role of Activist Groups

Content is King. Or is it the Oxford Comma?

Reflections from Digital Pharma West

Hale Advisors Celebrates Two-Year Anniversary as Strategic Healthcare Marketers

Crowdfunding for Social Good

Renewables Policy: "EU can learn from the US"

Havas Media Publishes its Meaningful Brands Index 2013

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