The ImagePower Green Brands Survey 2009, co-produced by Cohn & Wolfe, Landor Associates, and Penn, Schoen & Berland, reports the attitudes of over 5,000 consumers from seven countries toward a variety of green issues.

The report offers insight into what consumers feel makes a green corporation stand out, their perceptions of brands, and where their spending is going in the next year. A global attitude toward green issues is painted by the data. Apparently the U.S., though its heart may be green, is more focused on the greenback.

The United States tops the list of countries where economic concerns overshadow environmental ones. The 17% of U.S. consumers more concerned about the environment than the economy stand out in stark comparison to Brazil's 62% and India's 53%. Economic concern is mirrored in the top reason given for not purchasing green products and services – 64% of those in the U.S. consider these too expensive. (Consumers in other countries feel more limited by the availability.) The U.S. consumer does plan to spend more on these products and services over the next year – at least 39% of those surveyed do. However, the extent to which they plan to raise their spending places them at best in the middle of the seven countries surveyed. This is not to say that U.S. consumers don't feel that being green is important, they do, just not as much as consumers elsewhere.