"Join me in setting a new goal. By 2035, 80 percent of America’s electricity will come from clean energy sources.”  – President Barack Obama, State of the Union, January 25, 2011.

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Do your CSR messages differentiate you from your competitors? Do you tell your CSR story in a way that captures the attention and imagination of your customers and your employees? I thought it would be interesting to look at some real examples – in this case from the oil and gas industry. See what you think: 

“Making the most of energy resources is about more than oil and gas production — it is about...

It’s a New Year and a time for new beginnings… Each year we look back and see what we hoped to achieve and how far we have come—both personally and collectively.

2010 began with a painful economic recovery. We were told by official government sources that everything was getting better. Yet unemployment increased, banks closed, foreclosures continued, consumers defaulted and bankruptcies exploded. In the business world, millions of small, medium and big enterprises shut their doors. Credit was restricted and working America struggled to stay afloat....

It’s been a heck of a year for the Ladies. We have declared ourselves at war – with the status quo and with the state of our second-class citizenship in politics, business, finance, religion, social, sexual and civil rights.

When Hillary Clinton’s vibrant and powerful campaign for president ended twenty-eight months ago, we thought women had lost. We wondered whether we were pushed to the sidelines again. A mere two years later, Hillary is one of the most important players on the world stage and women by the millions are inspired to lead through her...