3BL Blog

CVS’s Ban on Cigarettes, P&G’s Focus on Self-Esteem of Adolescent Girls Win Top Honors at PR Week Awards

Campaigns championing health-related causes dominated the prestigious PR Week Awards Thursday in New York City, with CVS Health and Procter & Gamble’s Always brand winning multiple categories.

3BL Media congratulates all the winners and runners-up. Complete list here.

MSLGroup and its account, P&G/Always, won Product Brand Development Campaign of the Year, Cause-Related Campaign of the Year and Best Use...

Celebrating CSR at the 2015 CSR-Nonprofit PR Awards

3BL Media joined the celebration of the most successful CSR initiatives at the PR News 2015 CSR-Nonprofit PR Awards. The event, held at the National Press Club in Washington, D.C., on March 12, 2015, highlighted brands and agencies that reached incredible goals and demonstrated an understanding of the power corporate social responsibility holds, as well as the year’s top

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6 Sustainability Managers Tell You What Makes a Good CSR Report

During our Materiality Interview Series, we had the chance to exchange with several Sustainability Managers whose impressive work has been highlighted in our Materiality Matrices e-book. We asked them several questions about their day-to-day missions, the concrete...

Plight of the Unbanked Women in Emerging Markets is Focus of Visa

While there are Chase, TD Bank and Citi branches on virtually every corner in Manhattan, attendees at a United Nations women’s empowerment conference today in New York are being reminded that 2.5 billion people are still unbanked.

The topic of financial inclusion is a theme at the U.S. Chamber of Commerce Foundation’s International Women’s Day Forum. Several hundred corporate, non-profit and CSR professionals are attending the event.

Douglas Sabo, vice president and head of global corporate philanthropy and responsibility for Visa, said the...

#HerDay2015 (Or why this man has a 'Maiden' name)

In celebration of International Women’s Day, let me tell my story of why I changed my name when I got married. By the way, I’m going to use the ‘F’ word.

Actually, I’m not going to tell much of the story beyond the headlines (you can read a more detailed version on a friend’s blog...

Hashtag Campaign Guide

Whether you are new to Twitter, or an early adopter, Twitter chats and #hashtag campaigns are two great ways to be active on the social network to engage in great conversations with CSR and sustainability professionals, academics, experts and others. Both of these events happen entirely on Twitter, linked with a simple #hashtag, to keep the conversations connected.

Sustainability communications: from the board room to CMO

Ben Cohen and Jerry Greenfield were poster children for corporate social responsibility (CSR) for lots of reasons. The one I remember is brownies.

I shunned other brands for years because Ben & Jerry’s Chocolate Fudge Brownie ice cream used brownies from Greyston’s Bakery in Yonkers, N.Y., a charity that hired needy men and women....

Corporate Speak

Like most of you, I’m often asked what I do for a living. Do you dread this question as much as I do? I’m deeply passionate about this field and continue to trumpet the important role CSR plays in shaping modern society. However, despite the constant refining of my elevator speech over the years, it seems like an unwieldy concept for some to grasp.

My latest encounter was unavoidable. So began another attempt to explain corporate responsibility and how ACCP supports executives in their efforts to strategically align CSR with their companies’ business priorities. As if on cue, what...

The Unheralded Beauty and Power of Social Capital

What drives you?

This question emerges at key transition points in most career journeys. When that gets nailed down, the world opens up – and a person’s potential impact as a change agent is likely to explode.

So, what has made the difference and brought an ever-increasing sense of purpose to my own work? The combination of writing and connecting via social media with so many different kinds of people from diverse fields with a range of expertise. What a...

Everyday Opportunities for Lifelong Learning

“I will prepare and some day my chance will come.” – Abraham Lincoln

February 12 marked what would have been the 206^th birthday of Abraham Lincoln. While his legacy is defined as the President who saved the Union and freed the slaves, what was it in the man himself that enabled him to achieve what, at the time, was a seemingly impossible task?

There are countless books and articles written about Abraham Lincoln. He has been studied for his political acumen, his leadership, his military strategy and his humanity. He is hailed by most as a great American...

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3BL Blog

CVS’s Ban on Cigarettes, P&G’s Focus on Self-Esteem of Adolescent Girls Win Top Honors at PR Week Awards

Celebrating CSR at the 2015 CSR-Nonprofit PR Awards

6 Sustainability Managers Tell You What Makes a Good CSR Report

Plight of the Unbanked Women in Emerging Markets is Focus of Visa

#HerDay2015 (Or why this man has a 'Maiden' name)

Hashtag Campaign Guide

Sustainability communications: from the board room to CMO

Corporate Speak

The Unheralded Beauty and Power of Social Capital

Everyday Opportunities for Lifelong Learning

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