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ENERGYBLOGGERS

Voices of Influence: Original and Guest Blog Posts from the Energy Sector

These blogs provide insight into the latest issues, challenges, advances and debate around Energy use, exploration, policy and innovation. Original and guest blog posts highlight differing perspectives and context.

3BL Blog

PepsiCo, sexism and “diversity”

This is PepsiCo’s SoBe brand, showcasing the actress Ashley Greene and her “zero inhibitions” in a painted-on swimsuit, as part of the Sports Illustrated swimsuit extravaganza. What better way, after all, to promote Sobe’s  “zero calorie” flavors than with a babe wearing zero clothes on your corporate website and on You Tube videos, which have attracted more than 500,000 views?

And then there is the photo, from the page about Our Commitment to Diversity on the PepsiCo website, which goes on at some length about the company’s efforts to foster a workplace of caring and candor and where everyone is treated with respect. As best as I can tell, all the PepsiCo employees in this photo appear to fully clothed, although it’s possible that some wise guy in the back isn’t wearing pants.

The company says:

Diversity isn’t just the right thing to do. It’s the right thing to do for our business. We’ve made it our commitment to make diversity and inclusion a way of life at PepsiCo….In fact, we view diversity as a key to our future.

And:

PepsiCo has been nationally recognized as one of the top places for women and minorities to work. We were one of the first companies to begin hiring minorities in professional positions, as far back as the 1940s. We were the first Fortune 500 company to have an African-American vice president.

The company also says that its

Multi-year strategic plans for diversity are developed with the  same vigor and goal-setting process as other business issues.

  • Read more about PepsiCo, sexism and “diversity”
  • Marc Gunther's blog

12 Ways to Convince Your Boss to Add Social Responsibility

Once you understand that a social mission is an incredible asset for your business your first question is usually “Where do I start?” Many of the pieces I write focus on what an entrepreneur or CEO should consider when building a social mission. But if you are an employee looking to implement from within, your first question might be “How do I convince my boss?”

Before tactics, I want to share a story you can cue for inspiration as you sit...

  • Read more about 12 Ways to Convince Your Boss to Add Social Responsibility
  • Olivia Khalili's blog

The Simple Way that DISCOVER Enabled Giving to Haiti and Raised $3.1 M

It’s the simplest programs that drive action and results. Three days after Haiti was struck by the January 12 earthquake, Discover Card enacted a simple relief program that raised $3.1 million. Card members could contribute their cash back bonus points to the American Red Cross and Discover would convert this to dollars and match the donation.

In addition–and this is critical to demonstrate support–Discover made an initial gift of $100,000 and matched $1 million of card member donations. The company is also waiving merchant transaction fees for 17 organizations providing support to...

  • Read more about The Simple Way that DISCOVER Enabled Giving to Haiti and Raised $3.1 M
  • Olivia Khalili's blog

Small Business: Too-Big-To-Fail

 

Small business will lead us out of the recession and fuel the recovery. That is the belief among many of the nation’s economists. To understand the role Small B plays in society, here are some basic statistics.

The Small Business Association reports that from 1993-2008, 64% of new jobs were created by firms with 1-499 employees.

“Small businesses employ just over half of U.S. workers. Of 119.9 million nonfarm private sector workers in 2006, small...

  • Read more about Small Business: Too-Big-To-Fail
  • Monika Mitchell's blog

Greed is Not Good

Unrestrained greed among the investment banking elite has been blamed for much of the world’s suffering in recent years. In a remarkable shift from only two decades ago, greed in all its crude reality, is no longer “good” in the eyes of the world.

Maverick thinkers have warned of the perils of unbridled greed for centuries, yet few were listening. Not until the world turned dark on September 15, 2008 in the perfect financial storm did the rest of society take notice.

That was a day of economic infamy-the day Wall Street investment banking died. Lehman Brothers, one of the...

  • Read more about Greed is Not Good
  • Monika Mitchell's blog

The Value of Storytelling

Four MBA classmates and I are sitting in a large, somewhat imposing corporate conference room at one of the world’s largest chemical and gas manufacturers.

In front of us sit 12 Director and C-level executives from our client company, and they’ve come here specifically to hear what we think – as MBA students, as potential employees and investors, and as concerned citizens – about their current sustainability reporting materials.

After four months of intensive learning about best practices in CSR reporting – as well as doing a deep dive into this company’s business and...

  • Read more about The Value of Storytelling
  • Ashley Jablow's blog

God, Keynes, and Clean Energy

NY. Jan. 25. Mark Fulton, "Climate Change Strategist" Deutsche Bank Asset Management, spoke at Cary Krosinsky's class in Sustainable Investing at the CERC, the Center for Environmental Research and Conservation, Earth Institute, Columbia University.

Krosinsky, Vice President of Trucost, recently co-edited and wrote the book Sustainable Investing: The Art of Long Term Performance with Nick Robins of HSBC. He is an Advisory Board member of the Association of Climate Change Officers (ACCO) and founder director of InvestorWatch. Trucost has built and maintains the world's largest database of carbon emissions and other environmental impacts as generated by the world's largest public and private companies. Their data and expertise is used by leading global fund managers and asset owners to manage carbon risk.

Krosinsky described Climate Change and Global Warming in terms of Pascal's Wager. "We can neither prove nor disprove that God exists. However, if we act as if God exists we will be better off.” So it is with climate change. The science is complex. But we will be better off if we redesign our energy and industrial infrastructures, reduce the level of greenhouse gases, and build a sustainable infrastructure.

Rather than subsidizing coal, oil, gas, and nuclear power, we need to tax carbon. And use the money to build solar arrays, wind turbines, and other new things.

"When you listen to the State of the Union," Fulton said, "don't expect anything on cap and trade, but expect to hear about green jobs."

"Every time there's a crisis," he added, "we rediscover John Maynard Keynes and the government stimulates the economy."

  • Read more about God, Keynes, and Clean Energy
  • L J Furman's blog

In Google We Trust

The Economy of Trust

This week I am proud to be a Googlican.

GoodB is happy to report that Google continues to be one of the best models for Good Business around. No, we are not sipping Kool-Aid! As most of you know, Google, the internet search giant, has challenged one of its biggest clients, the money machine of the 21st century Communist China, on the subject of free speech and ethics.
 
In all the hullabaloo this past year as the financial crisis enfolded and China stepped in to lend America piles of cash against a future of debt, little was mentioned about the communist government of China. People like brilliant policy shaper Tom Friedman waxed rhapsodic at the wonders of China with green-eyed envy. China had become the flat world’s wunderkind.
 
I marveled at the hypnotic affects of China’s “capitalism” in the past decade over respected and innovative thinkers. Friedman in “The World is Flat” listed China as a welcome addition to the global economy, a great commercial giant leveling the playing field.
 
In the U.S. love affair with China, as the Big O (and George Dubbya before him) shake their hands and money tree, otherwise smart people seemed to forget who our benefactor really is. It’s the Big Bad Wolf, folks and we are on our way to Grandma’s house.
 
For all the Red Scare of the 50’s through 80’s, the Soviet Union was the wolf. Russia continues to be vilified in the press and Public Square. The message is repeatedly clear. They are a communist dictatorship and do not value American-style freedom. They can’t be trusted.  Okay…so how did China slip through the cracks to become one of the most admired economies by the western world?
 

  • Read more about In Google We Trust
  • Monika Mitchell's blog

Doing Good is the best PR

Over the past few weeks, a lot of bytes have been devoted to PepsiCo's Refresh Project. There are many components, but the central idea is that the company will award up to 32 grants totaling $20 million to better the world.

Most of the coverage generated for the campaign has focused on it's launch at the expense of Pepsi's Super Bowl Ad - the first time in 23 years in which the soft...

  • Read more about Doing Good is the best PR
  • Nathan Schock's blog

Cultivating Change with Youth

One of my goals for The Changebase is to use the blog as a platform for sharing the stories of companies, organizations and people working to create change in their communities. After all, there are lots of examples of great progress being made in CSR, social enterprise, and philanthropy and they should be celebrated!...

  • Read more about Cultivating Change with Youth
  • Ashley Jablow's blog

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