When I travel to Northampton, Massachusetts, to spend time at 3BL Media’s headquarters, I invariably walk away smarter about the way corporate social responsibility and sustainability communicators do their jobs.
My colleagues on 3BL Media’s media consultant team work closely with clients, publishing content and reporting back on the effectiveness of various media types.
While some content types ebb and flow in popularity, video remains a reliable performer.
It’s no wonder. YouTube is the second most trafficked website in the world, with 20 billion visits a month. ...