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3BL Blog

Watch 3BL Media updates from GRI in Amsterdam on Facebook Live at 10 a.m. ET, May 18-20

What a difference two years makes.

It’s been 24 months since corporate social responsibility (CSR) and sustainability executives gathered in Amsterdam to discuss how their companies are tackling environmental and social challenges, and how best to report their progress.

As delegates of the fifth GRI Global Conference assemble in Amsterdam for a three-day summit beginning Wednesday, skeptics will be few and far between in the wake of two landmark agreements.

In Paris, leaders from 195 nations signed a universal, legally binding climate change pact that limits global...

  • Read more about Watch 3BL Media updates from GRI in Amsterdam on Facebook Live at 10 a.m. ET, May 18-20
  • Dave Armon's blog

‘Clean trillion’ is New Goal for $300 Billion Woman

The $300 billion woman is shedding her CEO title at the largest U.S. pension fund and adopting another monetary moniker: cheerleader for the “clean trillion.”

Anne Stausboll, who retires from CalPERS at the end of 2016, is urging global capital markets to remove barriers so the aggressive climate change goals agreed to by 175 global leaders in Paris can be achieved.

“The Paris agreement’s importance cannot be overstated. It’s unleased an unprecedented opportunity for institutional investors worldwide – a powerful, global green light to shape tomorrows low-carbon economy,”...

  • Read more about ‘Clean trillion’ is New Goal for $300 Billion Woman
  • Dave Armon's blog

Gnarly Fruit Paves Way for Ugly Fish Jerky in Battle to Curb Food Waste

Misshapen carrots, oranges with bulging navels and pockmarked pomegranates have debuted at the Whole Foods and Giant Eagle supermarket chains, giving U.S. consumers a wake-up call about the issue of food waste.

Shoppers at Intermarche in France and Asda in the UK are already buying tons of wonky fruit in a successful campaign to reduce the unnecessary disposal of produce that was fresh but lacking in aesthetic appeal.

In January, Shark Tank investor Robert...

  • Read more about Gnarly Fruit Paves Way for Ugly Fish Jerky in Battle to Curb Food Waste
  • Dave Armon's blog

Senator Whitehouse to Ceres Conference: 'Denial Castle' is Crumbling

With the ink barely dry on the landmark Paris COP21 agreement signed by 175 countries, one New England lawmaker sees “real cracks in denial castle” and is calling on corporations to lobby Republicans in Congress to break party ranks and take a stand on climate change.

Sen. Sheldon Whitehouse (D-R.I.) said industry associations opposed to stronger laws curtailing fossil fuels are now the only voices being heard in Washington.

“Talking to my colleagues about climate change is like talking to prisoners about escape,” Whitehouse quipped at the opening session of a conference...

  • Read more about Senator Whitehouse to Ceres Conference: 'Denial Castle' is Crumbling
  • Dave Armon's blog

Peso for Your Thoughts on Sustainability?

Acronyms make it easier to remember new concepts. The term PESO – paid, earned, shared and owned -- was useful in remembering the new paradigm for PR pros and marketers seeking to reach key audiences with their content in a highly fragmented media environment.

For those PR purists who find it hard to stomach paid as a mainstay comms tactic, try rearranging the letters and going with ESOP. This acknowledges that scoring coverage in a respected news outlet often commands more authority than the content a brand writes and publishes on its own.

Pitching a positive story about a...

  • Read more about Peso for Your Thoughts on Sustainability?
  • Dave Armon's blog

Going At It Alone

Sometimes boldly going where no brand has gone before can be a lonely voyage.

Three multibillion-dollar companies, that received accolades for taking an early and socially progressive stance on controversial issues, have publicly acknowledged they expected their competitors to follow suit sooner.

“We’re the only big company that’s on the record for mandatory GMO labeling on the label,” Dave Stangis, VP of public affairs and corporate responsibility for Campbell Soup Company,” said during an Ethical Corporation event in New York City. “We thought we’d have some followers.”...

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  • Dave Armon's blog

Turning Corporate Goals into a Movement: Impact 2030 Gains Momentum

With the new Sustainable Development Goals (SDGs) in place, the call to action is to harness the collective action of the public and private sector to fully realize this potential.

Few groups are as well positioned to get busy on meaningful social projects than a consortium of big multinational corporations dubbed Impact 2030.  The nonprofit, which formed in 2014 in anticipation of the SDGs, strives to put company-sponsored volunteering front and center.

“When our employees share their skills, there is a far reaching...

  • Read more about Turning Corporate Goals into a Movement: Impact 2030 Gains Momentum
  • Karla Santiago's blog

From Farmer to Aerospace Engineer, 4-H Launches Drones

The farm kids’ organization long associated with sheep shearing and canning vegetables will focus its 6 million youth members on drone aircraft as its official national science experiment this year, 4-H Council’s president and CEO announced Tuesday.

The drone project aligns with a high-tech makeover aimed at encouraging girls to pursue science and engineering careers which, if successful, could make it easier for big U.S. defense contractors like Lockheed Martin to recruit female engineers in the year ahead...

  • Read more about From Farmer to Aerospace Engineer, 4-H Launches Drones
  • Dave Armon's blog

Corporate Responsibility Needed at Uber, Says GreenBiz Presenter

It’s routine for massively successful startups like Uber to inspire or unnerve executives of the legacy businesses being disrupted by the sharing economy.

But Monday was anything but routine at GreenBiz, where an opening session on the circular economy took a detour to focus on Uber’s lack of corporate responsibility.

“That’s not the kind of design we want to put into the world,” Steelcase Inc.’s Angela Nahikian said of Uber’s focus on growth rather than ensuring the safety of customers and the communities where the ride-sharing service operates...

  • Read more about Corporate Responsibility Needed at Uber, Says GreenBiz Presenter
  • Dave Armon's blog

How Much is Too Much?

A Look at Wounded Warriors Project & Operating Costs

Should not-for-profit organizations operate more like for-profit businesses?

In this age of “value creation,” improving the operational efficiency of charitable organizations has become a top-of-mind issue as businesses seek more measureable outcomes for social initiatives. On the other side, leaders from the non-profit sector often cite that “not-for-profit” is a tax status designation, not a business model.

During my time working at Boys & Girls Clubs America in the strategic marketing department,...

  • Read more about How Much is Too Much?
  • accp's blog

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